Consumer Duty – Fair Value

The Consumer Duty regulation sets out a higher and clearer set of customer standards for all companies to comply with across the industry. The Duty includes Consumer principles that require firms to deliver good outcomes for retail customers. This involves ensuring that products and services are designed to meet customers needs, financial objectives and provide reasonable value for money.

This information is intended for broker use only and shouldn’t be provided to customers.

Fair Value

This page sets out our approach to Fair Value for the Products & Services and Price & Value outcomes of the Consumer Duty.

Our assessment of target market and distribution considers the key needs of our customers and provides robust checks to make sure those needs are being met. We also identify any customers for whom our products may be less suitable. 

We've developed a comprehensive and robust assessment process to determine the value of our products. This analysis is used to evaluate whether the products deliver fair value for our customers. 

Fair Value Assessment

  • Our product range is designed to meet the needs, characteristics and objectives of customers in our target market.
  • Our distribution strategy is designed to be appropriate for our target market.
  • Our products are designed to provide fair value to customers in our target market (i.e. the total benefits are proportionate to total costs).
  • We also consider the potential vulnerabilities of our customers, and how they use our products and services. 
  • We look at the benefits of the product and review any limitations of these benefits.
  • We have a financial and non-financial approach to cost and pricing.

Results of our assessments

Fair value assessments are available for:

Almost Prime Regulated Bridging
Near Prime Third Party

These documents will be reviewed regularly.

FAQs

View our consumer duty frequently asked questions here.

Further reading

For more information about Consumer Duty vist the FCA website.

Contact us

If you’ve got any questions about our approach, please speak with your Business Development Manager or contact us.

Contact Us

0800 116 4385
[email protected]
0800 116 4385
[email protected]
0800 116 4385
[email protected]
0333 240 6180
[email protected]
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