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Online Criteria Guide: What are other brokers searching for?


Kim, Marketing Executive

Published 05.12.2019

We’re approaching the second anniversary of the launch of our Online Criteria Guide and I think it’s fair to say it’s been a big hit with intermediaries looking for a quick and easy way to access our lending criteria.

Created following broker feedback, the fully searchable A-Z guide has been viewed more than a quarter of a million times in the past two years.

To help us constantly improve the guide, we regularly analyse what you’re searching for to make sure there are no gaps in the content and you can quickly find what you need.

When we looked at your top 10 most recent search terms, the results made for fascinating reading. They give a real insight into what your customers are asking you for and how the market is evolving.

  1. HMO
  2. Multi [unit]
  3. SIC [Standard Industrial Classification]
  4. Holiday [let]
  5. Income
  6. Scotland
  7. Limited [company]
  8. Default
  9. Deposit
  10. New Build

Whilst I’d expect to see searches for things like ‘income’, ‘default’ and ‘deposit’ on most lists, what’s really interesting is the emergence of terms such as ‘HMO’, ‘multi’ and ‘limited’.

I think this shows landlords are increasingly exploring alternative ways of boosting their rental yields, as well as looking for the commercial security of knowing each tenant is on a separate agreement, meaning voids are spread, reducing the risk of payment shortfalls.

It also demonstrates that more landlords are looking into running their buy to let business as a limited company, a move which enables them to continue offsetting their mortgage interest against profits from their rental income.

Fortunately Precise Mortgages is perfectly placed to help these customers. In their blogs earlier this year, Ryan from our Underwriting Team explained how we can help customers looking to make the move to a limited company, while Underwriting Consultant Zoe examined the growth in popularity in holiday lets and how we’ve designed criteria especially for landlords who want to invest in a holiday let property.

To find out more about how we can help, speak with a member of our Sales Team or call our dedicated support service on 0800 116 4385.

Top 10 most recent search terms


For intermediary use only
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